Deployment of the strategic plan.
Medical Insurance Company. Spain
Miriam Subirana

The Insurance Company considered Appreciative Inquiry as the most adequate methodology to deploy the new strategic plan in a positive and aspirational way. The topic chosen was: «How do we make efforts to create a better world? Being really interested in you».

We considered these values: sincerity, entrepreneurial, trusting, being examples, responsible, results orientated and team work. The key words during the process of strategic reflection were: participation, courage and responsibility. 80 people participated in the Appreciative Inquiry Summit, and afterwards 610 individuals participated in workshops following the Appreciative Inquiry guidelines. The success key for the Appreciative Inquiry dialogues was in involving and mixing people from different levels of the company, different centres, age and gender in the working teams.